Behind the Cleansing Balm

Creative Inspiration and Concept

Create an all-in-one, nutritious, and convenient makeup remover that silently improves your skin condition every day,

removing your entire look with just one box from now on.

It also washes away the exhaustion of the entire day.

Sold over 15,000+

The first step to improving your skin with pure formulas.

Sold over 15,000+

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User satisfaction

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User indicated they would purchase again.

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Indicates that the skin's overall condition is more stable after use.

*Data is based on official records / sales records available since the launch and feedback from actual users.

Original Intent and Formulation Philosophy

  • "Oil" is a nutritious thing.

    We do not use mineral oil as a makeup removal ingredient. We only use nutritious plant-based oils and 100% pure essential oils, because even if a makeup remover is only on your skin for a few minutes, you cannot be careless. The benefit of using pure plant oils for makeup removal is that their molecular structure is most similar to the skin's natural sebum. They are relatively skin-friendly and gentle, making them safe to use even for sensitive or dry skin. Beyond removing makeup, they can also cleanse dirt deep within the pores.

  • Provides powerful cleaning without leaving skin feeling dry.

    Certain plant oils have a molecular structure most similar to human sebum. They can form a protective barrier that is resistant to being washed away, allowing them to remain on the skin's surface to create a protective layer while feeling light and non-greasy.

    Shea butter is a prime example, offering excellent repairing properties. It prevents moisture loss while enhancing the skin's defense and softness. Therefore, shea butter is the top choice when considering the formulation of a makeup cleansing cream.

  • It’s makeup removal, and also your own personal massage time.

    Only cream-based makeup removers are compatible with butter-like shea butter. Furthermore, its highly spreadable oily texture, when used during massage, helps to purify and detoxify the skin, promoting the drainage of water retention and waste toxins from the body.

  • Say goodbye to cotton pads, better for your skin and the planet.

    Makeup remover water works by using various surfactants to bind with the oils and dirt on the skin, achieving the goal of quick makeup removal. Of course, it has its supporters.

    However, using makeup remover water requires a large amount of cotton pads. Using 4 pads at a time means over 1,400 pads a year, which is avoidable.

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Nude Story Cleansing balm|卸妝膏

Learn More - Purifying Detox Cleansing Balm FAQs

It is a makeup remover that combines aromatherapy-grade botanical formulas, extending skincare into a healing experience. As Nude Story's signature product, it boasts a 92% user satisfaction rate, standing out among numerous makeup removers to receive widespread acclaim.
It has been an international award winner for five consecutive years, and was crowned the winner for Best Cleansing Balm in the "Dry Skin" category at The Beauty Shortlist Awards 2026. It is a natural makeup remover you simply cannot miss.

Most makeup removers on the market rely on a large number of cotton pads and surfactants to wipe away cosmetics and impurities; long-term tugging can easily thin the skin, cause sensitivity, or even exacerbate existing skin issues.

Over a thousand cotton pads are wasted in a single year. Cleansing balms not only reduce the burden on your skin and the planet but also nourish the skin while removing makeup, leaving it hydrated and comfortable after washing.

Our formula is meticulously crafted, with key ingredients including:

  • Organic Rose-Infused Olive Oil: Rich in vitamins A, C, and E, it clears free radicals and improves dull, pigmented skin.
  • Organic Juniper Berry Essential Oil: Renowned for its purifying and detoxifying properties, it offers astringent and anti-inflammatory benefits, making it particularly effective against acne and breakouts.
  • Alpine True Lavender Pure Essential Oil: Calms inflammation, balances sebum secretion, and prevents scarring while treating acne.
  • Organic Shea Butter: Forms a natural moisture barrier on the skin's surface to prevent moisture loss.

Absolutely! Once applied, this cleansing balm instantly transforms into an oil with excellent spreadability, reaching deep into the pores. Whether it's daily sunscreen, eye makeup, lip makeup, or even stubborn waterproof cosmetics, everything can be easily removed in one go with a gentle massage.

Yes. This product is designed for all skin types, including sensitive skin. We use natural plant oils and organic shea butter, combined with highly soothing and anti-inflammatory organic Alpine true lavender and organic rose-infused olive oil. Its nature is extremely gentle, allowing it to remove makeup while repairing, soothing redness, and strengthening the skin's natural barrier to reduce irritation.

Absolutely not! We insist on not using mineral oil, choosing instead pure plant oils with a molecular structure most similar to human sebum. Plant oils gently "dissolve oil with oil," penetrating deep into pores to melt away makeup and impurities. Our formula is further enriched with organic juniper berry essential oil, renowned for its purifying and detoxifying properties, which helps flush out toxins and improve congestion and breakouts, leaving skin feeling clean, refreshed, and comfortable without any tightness.

Our cleansing balm offers excellent emulsification and cleansing properties, leaving skin clean, comfortable, and non-greasy after rinsing with water. You can generally proceed directly to your follow-up skincare routine. If you are wearing heavy makeup or prefer "Double Cleansing," you can follow up with our gentle Calendula & Chamomile Soothing Gentle Cleansing Milk or Rose Geranium Moisturizing Gentle Cleansing Milk for a second cleanse.

Since this product is an oil-based cream, its texture may change depending on the ambient temperature; it may soften or melt in high temperatures. However, when it re-solidifies after melting, the shea butter content may crystallize or become grainy; this is a natural reaction and does not affect the quality of the product. Please use it with confidence.