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The starting point of the R&D was based on a colleague's frustration.
The story began because we have a colleague who is completely unable to use store-bought tinted lipsticks; they trigger an immediate allergic reaction.
We deeply understand the frustration of being unable to enjoy makeup freely. To achieve longevity or a specific texture, many traditional lipsticks often contain ingredients like lanolin, mineral oil, or synthetic esters, which can easily cause redness, swelling, or peeling for those with sensitive lips.
Therefore, during the development process, we insisted on eliminating these potential allergens. Our goal was to create a plant-based tinted lip balm that can naturally brighten your complexion without causing irritation.
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Avoid contact with petroleum-based base ingredients.
Some lip balms containing petroleum-based ingredients primarily provide a lubricating effect. Applying them in excess can disrupt the natural barrier function, causing a loss of moisture-locking ability and leading to even greater dryness with continued use.
- Petroleum/Petroleum jelly
- Cera Microcristallina
- Ceresin
- Isoparaffin
- Mineral Oil
- Ozokerite
- Paraffinum Liquidum
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Safe ingredients you can understand.
Most chemical synthetic compounds in traditional cosmetics, including talc, oils, dyes, additives, or coal tar binders, are more likely to cause irritation or allergic reactions in inherently sensitive skin. We use 100% pure natural plant ingredients and lipid bases, and make extensive use of natural mineral pigments for our color formulations.
Due to the limited color selection of natural mineral pigments, we incorporate a small amount of organic synthetic pigments in some of our products to achieve richer and more vibrant makeup effects.The synthetic pigments we select are all batch-certified safe by the U.S. FDA, with strict controls on heavy metal and impurity residues to ensure compliance with the highest level of lip safety standards. We choose to provide you with a makeup experience that is both safe and radiant with the utmost honesty and transparency.
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Botanical skincare base, providing the gentlest nourishment for your lips.
Color is merely the surface; lip care is the core. We use high-quality, pure botanical oils and waxes as our base. Combined with aromatherapy skincare formulations, our products ensure that while delivering captivating color, they deeply moisturize the lips, improve dryness and peeling, and diminish the appearance of fine lines—all without causing burden or pigmentation, even with long-term use.
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Exclusive colors created by professional makeup artists
Makeup artist Zinnia @zinnialaumakeup, who is active across major media platforms styling various celebrities, serves as our Color Design Director.
With a professional makeup artist's keen sense for color, she has meticulously curated a collection of essential everyday shades that are skin-brightening, versatile, and exquisitely textured.
Transparent ingredients
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Iron oxide
It is a type of mineral cosmetic ingredient with highly stable properties. It is non-allergenic, insoluble, does not penetrate the skin, and is unlikely to cause allergies or skin damage. Unlike traditional cosmetics, it is free from irritants such as preservatives, fragrances, artificial colors, and alcohol, making it less likely to trigger allergic reactions. It is relatively gentle on sensitive or post-surgical skin and will not cause damage to the skin.
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Organic beeswax
Beeswax is a highly complex natural organic compound, primarily consisting of esters synthesized from fatty acids and monohydric alcohols, as well as sugars, carotenoids, vitamin A, and aromatic substances. It possesses antibacterial and anti-inflammatory properties, protecting the skin from damage caused by wind, sun, and cold; it also provides the skin with excellent moisturizing and hydration-locking effects.
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Organic Ximenia Americana Seed Oil
Ximenia oil can soften dry, cracked skin and is known as the hyaluronic acid of the plant world; it restores skin suppleness and is an excellent anti-inflammatory oil that promotes skin circulation, thereby helping to heal rashes and redness.
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Organic Shea Butter
With a soft, non-greasy texture, it is rich in vitamins A and E as well as unsaponifiables. It offers excellent moisturizing effects and is commonly used in skincare and haircare formulas. It repairs damaged or chapped skin and mucous membranes, while also providing anti-inflammatory and anti-dryness benefits to prevent skin from cracking.
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Patented tripeptide
Provides rapid hydration of 33.5% within 1 hour. It also diminishes the appearance of lip lines and creates a plumping effect. It protects lips from the harmful effects of sun exposure. Furthermore, it inhibits glycation, thereby preventing the loss of collagen elasticity and protecting skin cells from photodamage.
Learn more - Tinted Lip Balm FAQs
This product is a perfect fusion of a "deeply nourishing lip balm" and "natural color brightening." Our original intent was to allow everyone to achieve a natural, rosy, and healthy complexion with a simple swipe, without placing any burden on the lips, while overcoming the issues of dryness, visible lip lines, and product buildup common with traditional tinted lip balms. It is also suitable for those with sensitive lips. Specially formulated with patented tripeptides, it provides a 33.5% increase in hydration within one hour. It also helps reduce the appearance of lip lines and creates a plumping effect.
Plant oils create a long-lasting protective film on the lips, typically maintaining a hydrated feel for several hours. After eating or drinking, the oil and pigment will naturally fade, which is a normal occurrence for maintaining lip health. Simply reapply as needed; even with repeated application, it will not clump or flake like standard lipsticks.
You can use it with confidence. The product's ingredients are safe and natural, free from substances to be avoided during pregnancy and harmful chemicals. The formula is specifically designed for sensitive skin and worry-free skincare, allowing you to easily maintain a radiant, healthy glow even during pregnancy.
There are two different levels of pigmentation to choose from. Please refer to the color chart. Generally, a thin layer creates a natural, "no-makeup" look with a healthy glow; if you prefer a more vibrant color, you can layer it multiple times. For those seeking a natural makeup look, daily office wear, or those who prefer to avoid heavy makeup, it is a perfect substitute for traditional lipstick.
Our lip balm features a creamy formula that melts upon contact with the lips and is exceptionally smooth. When using it, we recommend twisting up only 1 to 2 mm; there is no need to twist up too much. This ensures smooth application, prevents the product from being twisted up too far to retract, and avoids any slight deformation or breakage caused by applying excessive pressure.
You can use it directly, as plant oils provide immediate relief from dryness and discomfort. However, if your lips are severely damaged, it is recommended to apply a thick layer of Sweet Rose Geranium Lip Balm or Japanese Yuzu Lip Balm before bed for repair. During the day, apply the Hydrating Tinted Lip Balm before heading out to provide continuous nourishment, reduce the pulling of dead skin, and simultaneously lock in moisture while brightening your complexion.
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Designed for those with sensitive lips, we create tinted lip balms that you can understand and use with peace of mind.
